What is Digital Watermarking?

A digital watermark is an imperceptible digital I.D. which is embedded into a ColorVista imprint. While your eye can’t see a digital watermark, smartphones and tablets can. Scanning the imprint with a mobile device provides an enriched user experience and enhanced marketing opportunities.

Detecting these watermarks is made possible by using the Digimarc® Discover mobile app. Scanning the photo on the bag instantly accesses an online video, web page, Facebook, or even calendars of events.

Make Digital Watermarking Work For You

Looking for a distinctive way to take your promotional marketing program to the next level and offer a memorable, enriched user experience? Simply combine these three effective tools:

  • Tote Bag: durable, attractive, functional -- and perhaps the best mobile branding vehicle ever created!
  • ColorVista: imprinting your full-color design in vibrant colors to add consistency to your brand.
  • Digital Watermarking: turning your full-color design into a completely interactive user experience!

Choose the right bag for your marketing objective, provide your full-color design, and determine the best online destination to share with your audience. You’ll have complete control because you can change the watermark’s online destination anytime and as often as you want!

Just think how this interactivity could impact your next trade show, conference, product launch or marketing program. You’ll get greater reach and greater engagement with your audience.

See Digital Watermarking in Action for Yourself!

Want to see exactly how digital watermarking works? Try it out here in a few easy steps:

  • 1. Download the Digimarc® Discover app for your Android or Apple smartphone or tablet.
  • 2. Launch the app and scan the image on the right.
  • 3. Follow the instructions on the screen and experience first-hand the power and message you can deliver with your next bag marketing program.

Getting Started - Your Marketing Toolkit

While developing a digital watermarketing program is not difficult, it does require careful thought and planning. We’re here to help you every step of the way -- from opening your online portal account to tracking your results. We’ll even embed the watermark into your design for you!

Here are some resources to help you get started:

  • pdf White Paper: a brief outline of the technology and program.
  • pdf Full-Color Brochure: an informational flyer to answer many of your questions.
  • pdf FAQ: answers to common questions about digital watermarking, to help make your program a success.

Want More Info? Contact Us

Still have questions? Feel free to contact us at [email protected]